Product adoption— the goal of every SaaS company. To make your product valuable and relevant in the user’s life.
Understanding what product adoption is– and isn’t– will help you put the right strategies in place to grow your customer loyalty and engagement rates.
Simply put, product adoption refers to the process when users begin to use and integrate a new product or service into their routine or operations.
Product adoption involves the stages of initial awareness, onboarding, and regular and widespread use by the target audience.
Therefore, it’s important to note that product adoption is not a static process. It’s a continuous journey that demands constant monitoring, keeping an eye on onboarding metrics, evaluation, and refinement.
To succeed, businesses must adopt a customer-centric approach, prioritize user feedback, and address any concerns that may arise.
Here’s what product adoption is — and isn’t:
✅ Product adoption is customer-centric
❌ Product adoption is not one metric that’s static
✅ Product Adoption encompasses the entire user journey
❌ Product Adoption is not the same as an onboarding flow
Product adoption can bring various benefits to both businesses and consumers.
Here’s a list of advantages:
There are several factors that will influence the success of product adoption.
To drive users to product adoption, you need tools to communicate updates, help platform navigation, and highlight the features that are valuable to users.
Product Fruits acts as an all-in-one digital adoption platform that onboards users with customizable tours, walkthroughs, in-app announcements, and onboarding checklists. Once users are onboarded, use analytics and user segments to check up on product adoption metrics and introduce personalized flows to help less engaged users.
The Product Fruits platform acts as an invisible layer on top of your platform, and requires no coding to get it started.
Interested in boosting your product adoption? Try Product Fruits for free for 14 days, and play around with the tools and tips that have an impact on your user satisfaction and engagement.
